Canadian Wartime Propaganda

Second World War Propaganda Poster

If You Don't Need It... Don't Buy It, CWM 19700186-048

If You Don't Need It... Don't Buy It

The ultimate superfluous purchase, a white elephant, reminds citizens to be mindful of extravagance, and to exercise frugal spending habits. In contrast to many later posters, it uses humour to convey its message.

Designed by Alex McLaren
Printer unknown
Published by the Bureau of Public Information
Commercial colour print, undated Canada
CWM 19700186-048

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Canadian War Museum
1 Vimy Place
Ottawa, Ontario
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Tel. (819) 776-8652
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