Canadian Wartime Propaganda
Second World War Propaganda Poster
If You Don't Need It... Don't Buy It
The ultimate superfluous purchase, a white elephant, reminds citizens to be mindful of extravagance, and to exercise frugal spending habits. In contrast to many later posters, it uses humour to convey its message.
Designed by Alex McLaren
Published by the Bureau of Public Information
Commercial colour print, undated Canada