Introduction
The Canadian Museum of History is a Crown corporation with responsibility for the Canadian Museum of History and the Canadian War Museum. The corporation also administers a national investment program, Digital Museums Canada, and presents a virtual exhibition, the Virtual Museum of New France. The term “the Museum” throughout this Privacy Notice refers to the corporate entity and all websites administered by the Museum.
The Museum engages in telling the story of Canada’s history and identity, as well as that of world history and cultures. Some of the Museum’s activities and programs involve the collection of personal information. The Museum is dedicated to a high standard of care for the personal information you entrust with us. Personal information obtained by the Museum is kept securely in line with the Privacy Act. Personal information under our control is accessed, used and shared by employees and Museum representatives (such as volunteers, contracted third parties, etc.) on a strict need-to-know basis (for example, only when necessary to fulfill their specific duties). The Museum does not use personal information to create individual profiles unless otherwise stated. Museum personal information is not rented, sold or traded with third parties.
In keeping with the high standard of care, this Privacy Notice describes how the Museum generally collects, uses and discloses personal information, as well as our website privacy practices.
Questions concerning this Privacy Notice should be directed to: aiprp-atip@museedelhistoire.ca.
For more information about how to protect your privacy online, please visit the website of the Office of the Privacy Commissioner of Canada.
Definition of Personal Information
Personal information is information that, on its own or when combined with other information, identifies you. This includes your name, address, email address, preferences, financial information, and other data that can be reasonably linked to you.
When we refer to “you” or “your” in this Privacy Notice, we mean any individual whose personal information we collect.
Cookies and Your Privacy
The Use of Cookies for Analytics and Online Advertising
A cookie is a snippet of data stored by a web browser that enables your browsing activity to be collected and used to personalize your online experience when you search for information. These cookies may be set through the Museum’s websites by our advertising partners and may be used by those companies to build a profile of your interests and to show you relevant ads on other sites.
The Use of Cookies for Web Analytics
Google Analytics uses cookies to count website visits, analyze web traffic sources, and measure usage of the Museum’s websites. Cookies can store and provide only the information that was previously deposited in them. They are not able to execute code or access other information stored on your computer. These cookies (which are set from the Museum’s websites) and associated data are secure and used only for our web analytics reports. The data is not available to third parties or other customers, unless used in aggregated industry reports. See the page Web Analytics to learn more about Museum privacy practices.
Opting Out of Web Analytics
If you wish, you may opt out of being tracked by web analytic software by disabling or refusing cookies, by disabling JavaScript within your browser, or by activating private navigation on your browser. You may also activate the Google Analytics Opt-Out Browser Add-On. Performing these operations will still permit you to access comparable information or services from our websites. However, if you change the settings on your browser so that cookies are denied, or so that you are warned before cookies are saved on your computer, moving around on the websites may be a much slower process. To disable cookies or JavaScript, please refer to your vendor’s browser instruction guide.
Use of Cookies for Online Advertising
We use cookies, web beacons1, and pixel tags2 on our websites to deliver tailored advertising to you. We use pixel tags (from Twitter, Google, Facebook and LinkedIn) on our websites to gather cookie data for remarketing or re-engagement of similar audiences.
We partner with third parties to use your Museum website browsing patterns to show ads related to Museum products and services on third-party websites that you may visit. We may also share information about your browsing session directly with those third-party websites.
The use of cookies, web beacons, and pixel tags helps us understand what Museum ads you see and interact with on our websites, and on third-party websites and social media platforms. It also helps us measure the effectiveness of our advertising campaigns.
You may opt out of one or more companies’ uses of cookies for the purposes of interest-based advertising by visiting the Network Advertising Initiative opt-out page.
To find out how to stop seeing interest-based ads from companies and ad networks that participate in self-regulatory programs, visit the following sites:
In Canada: Ad Choices: Digital Advertising Alliance of Canada (DAAC)
In the US: Digital Advertising Alliance (DAA)
See the page Digital Advertisements to learn more about Museum advertising privacy practices and opting out of specific digital advertising tools.
1 A web beacon is technology we use to check if you have accessed some of our website or email content.
2 A pixel tag is technology we place on our website, or within the body of an email, to track your interactions with us. This includes when you view our site or open an email sent from us.