Introduction
The Canadian Museum of History is a Crown corporation with responsibility for the Canadian Museum of History and the Canadian War Museum. The corporation also administers a national investment program, Digital Museums Canada, and presents a virtual exhibition, the Virtual Museum of New France. The term “the Museum” throughout this Privacy Notice refers to the corporate entity and all websites administered by the Museum.
The Museum engages in telling the story of Canada’s history and identity, as well as that of world history and cultures. Some of the Museum’s activities and programs involve the collection of personal information. The Museum is dedicated to a high standard of care for the personal information you entrust with us. Personal information obtained by the Museum is kept securely in line with the Privacy Act. Personal information under our control is accessed, used and shared by employees and Museum representatives (such as volunteers, contracted third parties, etc.) on a strict need-to-know basis (for example, only when necessary to fulfill their specific duties). The Museum does not use personal information to create individual profiles unless otherwise stated. Museum personal information is not rented, sold or traded with third parties.
In keeping with the high standard of care, this Privacy Notice describes how the Museum generally collects, uses and discloses personal information, as well as our website privacy practices.
Questions concerning this Privacy Notice should be directed to: aiprp-atip@museedelhistoire.ca.
For more information about how to protect your privacy online, please visit the website of the Office of the Privacy Commissioner of Canada.
Definition of Personal Information
Personal information is information that, on its own or when combined with other information, identifies you. This includes your name, address, email address, preferences, financial information, and other data that can be reasonably linked to you.
When we refer to “you” or “your” in this Privacy Notice, we mean any individual whose personal information we collect.
Opt-out of Interest-Based Ads
If you would like to learn more about our service providers’ privacy practices and/or opt-out of interest-based advertising by those providers, you may do so by clicking the links available in the sections below.
Please review this list of service providers periodically as it may be updated from time to time.
Facebook Pixel
The Facebook pixel is a code that has been placed on our websites. It collects data about our website visitors that helps the Museum to track conversions from Facebook ads, optimize ads, build targeted audiences for future ads, and remarket to individuals who have already taken some kind of action while on our websites. It works by placing and triggering cookies to track users as they interact with both our websites and the Museum’s Facebook ads.
Individuals who wish to limit the advertisements personalized to them as a result of Facebook pixel can adjust their preferences. For instructions on doing so, please refer to Facebook.
Google Display Network
Google Display advertising relies on data collected from your Google profile — and other information such as your device type and ID, operating system, and cookies — to keep track of the websites you visit and the searches you make. This information is accessible to Google when you are signed into Google Chrome, or a Google account such as YouTube or Gmail.
Google uses the data it collects to track your browsing activity and personalize your online experience. Advertisers, like the Museum, are then able to reach their target audiences and show you ads that are more likely to be relevant to you. Cookies or similar technologies are also used to track your interaction with the Museum’s advertisements on third-party websites in order to measure ad campaign success rates.
The Museum’s use of this service is subject to Google’s Personalized Advertising Policy and Google’s Privacy Policy.
You may opt out of Google’s use of cookies by visiting Google’s Ad Settings.
Note – The above options will opt you out of interest-based advertising, however, you may continue to receive generic, non-personalized ads that are not as relevant to you.